video series on design
Through motion graphics, we explore a range of design topics, including the phases of Graphic design, different UI styles, the fundamentals of colour theory, the characteristics of Swiss design, and other related concepts.
Five phases of the Graphic design process
In this video we explore orientation, material gathering, discovery, strategy, conceptual design, development & Implementation
Design, like storytelling, evokes emotions
Storytelling transforms design from a focus on aesthetics and function to a powerful tool for communication and connection. Motion graphics and video amplify these stories, reaching wider audiences to connect with. Click on the images below for the short story to unfold.
Insights
Going beyond surface-level narratives
Colour
Colour is a powerful tool in visual storytelling because it communicates emotions, sets the mood, and provides symbolic meaning, all without the need for words
Affordances
Affordances, in the context of design, are the qualities of an object or environment that allow someone to perform an action. They are essentially cues that tell us how something can be used.
Needs
This highlights the active role of the designer in the problem-solving process.
Design Video Library
